
*Note: Sessions being confirmed and subject to change*
Monday, August 24, Block A
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Safe Routes to School: Helping Children Walk, Bike, and Thrive
Room: Info Coming Soon
Session Description: This presentation highlights the Center for Childhood Safety’s Safe Routes to School program and its role in promoting safe, active transportation for students throughout Northeast Wisconsin. Participants will learn how the program combines pedestrian and bicycle safety education, community partnerships, and access to safety equipment to encourage children to walk and bike safely to school. The session will explore program implementation strategies, measurable outcomes, and lessons learned from working with schools, families, and community stakeholders. Attendees will gain practical insights into how Safe Routes to School initiatives can improve child safety, support healthy lifestyles, and create more connected, walkable communities.
Speaker: Kimberly Hess
Kimberly Hess is the Executive Director of the Center for Childhood Safety, a nonprofit organization dedicated to preventing childhood injuries through education, advocacy, and access to life-saving safety resources. With extensive experience in nonprofit leadership, program development, and community engagement, Kimberly works closely with schools, healthcare organizations, businesses, and community partners to advance child safety initiatives throughout Northeast Wisconsin. She is passionate about creating safer environments for children and families through evidence-based programs such as Child Passenger Safety, Safe Routes to School, Safety Town, Safe Sitter, and Home Alone. Under her leadership, the Center for Childhood Safety continues to expand its impact and empower families with the knowledge and tools needed to keep children safe.
Vision Zero - It Is Working, And It Can Work for You!
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Session Description: Learn about Vision Zero; what it is, what it isn’t, and how it is working for communities in Wisconsin, with takeaways for your community.
Speaker: David Salmon
David Salmon is the Transportation Coordinator for the City of Sun Prairie. In his role, David is the Traffic Safety Lead implementing Vision Zero initiatives and Sun Prairie’s Safety Action Plan, Bike Ped Coordinator implementing Sun Prairie’s Active Transportation Plan, Public Transit Coordinator ensuring Sun Prairie receives high quality transit service from Madison Metro Transit, and is an essential part of managing Sun Prairie’s traffic issues. David serves as the Association of Bicycle and Pedestrian Professionals – Wisconsin Chapter Leader, the American Planning Association – Wisconsin Chapter Transportation Planning Division Co-Liason and serves on the Board of Directors for 1k Friends of Wisconsin.
Speaker: Jeff Sponcia
Jeff Sponcia has been the Transportation Program Planning Manager at Milwaukee County Department of Transportation (MCDOT) Director’s Office for nearly five years. In addition to writing grants and managing projects that improve transportation safety and multimodal accessibility, Jeff manages Milwaukee County’s Vision Zero by 2037 initiative and oversaw the development of the County’s Comprehensive Safety Action Plan and each of their 19 Municipal Safety Action Plans. Jeff coordinates the monthly Milwaukee County Bus and Bike Priority Collective and quarterly Milwaukee County Transportation Safety Committee. Prior to MCDOT Director’s Office, Jeff spent ten years in Transit Planning at Milwaukee County Transit System (MCTS). Jeff rides bikeshare and public transit throughout Milwaukee County as much as possible.
Speaker: Jessica Wineberg
As the first Vision Zero Policy Director for the City of Milwaukee, Jessica is honored to lead the citywide effort to eliminate traffic fatalities and life changing injuries by 2037. Starting out as a Bicycle Ambassador and Union Organizer in Chicago, she has spent 22 years working for safer streets in Milwaukee including as the Deputy Director at the Wisconsin Bike Fed, founder of MilWALKee Walks, and as the Milwaukee County Trails Coordinator.
Recently she authored the City of Milwaukee Vision Zero Action Plan, developed an art exhibit on the impacts of traffic violence, and hosted the inaugural City of Milwaukee Vision Zero Summit. Through collaboration and community involvement, she seeks to support health and safety for all.
RIMC – A great WisDOT resource!
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Session Description: Whenever there is a significant traffic incident that results in the closure of a state highway for more than two hours, a WisDOT Regional Incident Management Coordinator (RIMC) is contacted and assigned to assist in the mitigation of the incident. The RIMC can assist your agency in many ways, from arranging additional county resources to assist in traffic diversion, to reviewing alternate routes to ensure redirected traffic will not damage roads or bridges, and to contacting a bridge engineer to inspect a bridge that may have been struck. All of these services are provided in order to relieve your agency of these tasks, so you can handle the incident at hand. Learn how a RIMC can assist your agency clear incidents quicker and with less personnel.
Speaker: Michael Jungbluth
Mr. Jungbluth serves as the Program Manager for the WisDOT Emergency Transportation Operations (ETO) and Traffic Incident Management Enhancement (TIME) Programs. Mr. Jungbluth has 30 years of progressively responsible, complex law enforcement field and managerial experience. He served the last five years of his law enforcement career, as the Chief of Police for the 10th largest municipal law enforcement agency in the State of Wisconsin. Entering his 10th year as the WisDOT ETO (Emergency Transportation Operations) and TIME (Traffic Incident Management Enhancement) program manager, Mr. Jungbluth is responsible for developing, implementing and continually supporting a safe, efficient, and uniformed practice of traffic incident management principles throughout the State of Wisconsin for the effective mitigation of all traffic incidents that occur on all roadways in Wisconsin. He is a former EMT, adjunct professor and is a registered nurse.
Speaker: Rick Tumaniec
Rick Tumaniec has been an engineer for the WisDOT for the past 28 years. He was a Construction/Design Engineer for 6 years and a construction Project Manager for 3 years. Moved to Traffic/Operations in 2007 as the Region Work Zone Engineer and currently serves as the TIM Engineer for the NW Region. He was part of the first train the trainer group for Instructing the Scene Management Guidelines from 2009 until present.
Place Of Last Drink: An Overview
Room: Info Coming Soon
Session Description: This session will present a general overview of Place of Last Drink (POLD). Presenters will outline what POLD is and why it is a useful initiative. The session will also present how communities currently use and implement POLD.
Speaker: Robert MacKenzie
Robert MacKenzie is currently a Research Analyst in the Medical College of Wisconsin’s Comprehensive Injury Center working in support of the Wisconsin Alcohol Policy Project. Prior to joining MCW, Mr. MacKenzie spent several years analyzing crime and safety data, including driving while intoxicated citations and alcohol involved vehicle crashes, for the Missouri State Highway Patrol. Mr. MacKenzie holds an MA in Criminology and Criminal Justice from the University of Missouri – St. Louis, and a BA in Criminal Justice from Concordia University Ann Arbor.
Speaker: Maureen Busalacchi
Maureen Busalacchi is Director of the Division of Alcohol Policy, Prevention and Research in the Comprehensive Injury Center at the Medical College Wisconsin. She’s Past President of the Wisconsin Public Health Association and Chair-elect of the Alcohol, Tobacco and Other Drug Section for the American Public Health Association. Maureen served on Middleton’s City Council, was Executive Director for SmokeFree Wisconsin and chaired the alcohol prevention Workgroup for the State Council on Alcohol and other Drug Abuse. She’s an avid biker, hiker, and gardener. She lives with her husband, Steve, and her two daughters, 3 dogs, bird, cat and gecko in Madison, WI.
Safety Countermeasure Communication
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Speaker: Info Coming Soon
Session Description: Info Coming Soon
“JUSTICE IN ACTION”: The Power Behind MADD’s Court Monitoring Program
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Session Description: This presentation provides an overview of MADD’s Court Monitoring Program, including its purpose, structure, and impact on impaired driving cases. Attendees will gain insight into how the program promotes accountability and transparency within the judicial process, why court monitoring is an effective strategy for enhancing public safety, and the vital role volunteers play in observing, documenting, and reporting courtroom proceedings. The session will also explore how court monitors collaborate with prosecutors, law enforcement, and community stakeholders to support consistent case outcomes and encourage safer communities.
Speaker: Cecilia Miglio
I am the Program Manager for MADD’s Court Monitoring Program and have been with MADD for the past four years. I began as a part-time Court Monitor, was later promoted to full-time Court Monitor Recruitment Specialist, and ultimately stepped into my current role as Program Manager. I hold degrees in Criminal Justice and Psychology, bringing a strong foundation in both the justice system and human behavior to my work. I am passionate about public safety and victim advocacy, and I am proud to be part of work that creates meaningful change and makes a lasting impact in the community.
Speaker: Karl Krull
Bio Coming Soon
Speaker: Krystina LaCaze
Bio Coming Soon
Monday, August 24, Block B
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UTV/ATV Panel Discussion
Room: Info Coming Soon
Session Description: Demystifying the ATV / UTV Registration Program
Speaker: Randy Harden
Randy Harden – President of the Wisconsin ATV UTV Association – Director of the Trail Ambassador Program. Randy also serves with the RideSafe Foundation – Wisconsin. Harden continues to serve as an ATV UTV safety instructor and advocates for safe and responsible use of these machines.
Speaker: Lt Jake Holsclaw
Lt Jake Holsclaw – Division of Public Safety and Resource Protection for the WI DNR – Administrative Warden for the ATV, UTV, Snowmobile and Motorcycle registration programs.
Speaker: Randy Miller
Randy Miller – Marinette County Sheriff
Safe System Approach Implementation
Room: Info Coming Soon
Speaker: Info Coming Soon
Session Description: Info Coming Soon
Today's Towing Industry Challenges
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Session Description: This session explores the challenges facing towing and recovery professionals. Learn the importance of effective communication on scene and the strategies for quick and efficient recovery. This session will also cover towing and equipment guidelines, focusing on proper equipment use, safety protocols and best practices. In addition, attendees will examine common obstacles faced in the field along with solutions and adaptive strategies for overcoming these obstacles. The presentation will also include a discussion on the costs associated with towing operations, including operational expenses and their impact on business and service quality.
Speaker: Mark Bradfish
Mark Bradfish serves as the terminal manager for the Wausau terminal of Jerry’s Towing. He has spent his entire life in the towing and recovery industry. His younger brother, Paul, also is part of this industry, working alongside Mark within the same company. Over the years, Mark has had the honor of serving as a board member of the Wisconsin Towing Association, as well as an active trainer for the TIME program. He’s worked in collaboration with WisDOT to help promote Move Over laws through educational outreach, including content shared on YouTube. Throughout his career, he’s seen firsthand how critical communication and training are between all responding agencies. When law enforcement, fire, EMS, and towing professionals work together effectively, they can significantly improve safety for everyone involved. Quick, safe clearance of crashes on Wisconsin roadways is not just about efficiency it’s about protecting lives. Every minute a scene remains active it increases the risk for first responders, tow operators, and the traveling public. By prioritizing proper training, clear communication, and adherence to safety and laws like the Move Over, we can reduce secondary accidents and keep roadways safer. This is something Mark strongly believes in. When we work together and stay committed to safety, we make a real difference for everyone on the road.
Spit It Out - Understanding Wisconsin's NEW Roadside Oral Fluid Law
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Session Description: Roadside oral fluid testing is now an option in Wisconsin. In this session we will cover the oral fluid pilot projects that provide the basis for the law. Information about how the program oversight will occur and insights into the impact on the courts.
Speaker: Amy Miles
Amy Miles is a Program Project Manager at the Wisconsin State Laboratory of Hygiene (WSLH) and serves as a Regional Toxicology Liaison for the Midwest, supporting MI, OH, IN, IL, WI, MN, SD, ND. Amy has over 25 years of experience in forensic toxicology. In addition to her work with the RTL program, Amy is involved in public health as it relates to forensic toxicology. She is the co-chair of the Association of Public Health Laboratories (APHL) Overdose Biosurveillance Task Force. Offering resources to public health laboratories performing non-fatal overdose surveillance testing. Amy partners with the University of Wisconsin on research projects focusing on impaired driving and drugs and human performance. Amy has given hundreds of presentations on the topic of drugs, alcohol and human performance, and public health at state and national conferences and in-service trainings and has contributed several articles to national publications. She is a member of several professional organizations and committees that pertain to alcohol, drugs and human performance and public health. Amy is the Past President of the Society of Forensic Toxicologists and is a National Judicial College faculty member. In 2020, Amy received the IACP DRE Ambassador Award, and in 2023 the Association of Public Health Laboratories’ Gold Standard Award, the Governor’s Highway Safety Association’s Kathryn JR Swanson Public Service Award and the SOFT Teaching and Mentoring Award. In 2025, Amy received the Robert F. Borkenstein Award. In 2026, Amy was awarded Distinguished Status by the University of Wisconsin – Madison.
Speaker: Melissa Kimball
Bio Coming Soon
Speaker: Tara Jenswold
Bio Coming Soon
Speaker: Emily Thompson
Bio Coming Soon
E-Bikes, E-Scooters, and Emergency Care: Trends, Prevention, and Patient Impact
Room: Info Coming Soon
Session Description: Electric devices have become increasingly popular forms of transportation and recreation for adults and children, but their growth has been accompanied by a rise in injury-related trauma. This session will examine current trauma data to identify emerging injury trends and highlight a level one pediatric trauma center’s injury prevention strategy to improve electric device safety for riders.
Speaker: Will Koehne, MPH
Will Koehne is the Preparedness and Emergency Healthcare Epidemiologist at the Wisconsin Department of Health Services. In his past 5 years in this position, he has worked the state trauma program and various trauma hospital and injury-prevention partners to share and analyze trauma injury data with a special emphasis on falls, motor vehicle crashes, and now e-bikes and e-scooters. Besides assisting with trauma data sharing and analysis, Will also works with EMS data and public health surveillance for emergency preparedness and response.
Speaker: Rishelle Eithun, Ed.D, MPH
Dr. Rishelle Eithun is the Pediatric Injury Prevention Program Manager at UW Health Kids, a level one trauma center with more than 18 years of experience working to improve child health and safety outcomes. She holds a Doctorate in Education and a Master of Public Health. Dr. Eithun serves as the Injury Prevention Chair for the South-Central Regional Trauma Advisory Council and is a member of Wisconsin’s State Trauma Injury Prevention Committee. She collaborates with healthcare, public health, education, and community partners to implement evidence-based strategies that reduce injuries and promote safer environments for children and families throughout Wisconsin
Community Maps - No Longer Just Crash Data!
Room: Info Coming Soon
Session Description: Community Maps has become a well-known, nationally unique, robust delivery system of Wisconsin crash data. However, it is no longer just crash data! A new project, called WiSTAR (Wisconsin Safety and Traffic Analysis Resource), has taken Community Maps to yet another new level. In this session you will learn about the dynamic layers WiSTAR brings to Community Maps and hear from law enforcement on how this tool is already being used in the field.
Speaker: Todd Horn
Todd Horn attended UW-River Falls, graduating with a degree in Sociology – Criminal Justice. Horn was employed with the Columbia County Sheriff’s Office for 26 years and retired in 2023 at the rank of Captain. Horn spent a large portion of his career working as a Patrol Sergeant. Later, he was promoted to the rank of Lieutenant and Captain where he supervised the Patrol Division along with other administrative duties. While at the Sheriff’s Office, he served as the Chairman of the Columbia County Traffic Safety Commission. After retirement, Horn continued his career becoming a Law Enforcement Liaison working with WisDOT Bureau of Transportation Safety and Technical Services in 2023.
Speaker: Dean Haigh
Lt. Dean Haigh, Executive Officer at the Wisconsin State Patrol’s Northwest Region Eau Claire Post. 29 years of service with WSP.
Speaker: Matt Vande Kolk
I started my law enforcement career as an intern at the Green Lake County Sheriff’s Office in the summer of 1998. I was hired there as a Communications/Corrections Officer in 1999 and promoted to patrol in 2002. In 2005 I was assigned the Amish Liaison position for Green Lake County, to my knowledge it was the first of its kind in the state of Wisconsin. I developed a relationship with the community and worked with them on traffic safety initiatives and went to the Amish schools to speak on traffic safety regularly. We collaborated with the community and Columbia and Marquette counties to develop a manual for safe operation in the plain communities. The three counties also worked together to collaboratively develop the relationship with the Amish Community. In January of 2020 I was promoted from Deputy to Chief Deputy and began my time as Chairman for the Green Lake County Traffic Safety Committee.
Speaker: Dave Harvey
As a member of the WisDOT for over 33 years, David Harvey served as a sworn officer within the State Patrol before assuming his current position as the Public Safety Technology Section Chief within the Bureau of Transportation Safety and Technology Services. His section includes the Traffic and Criminal Software (TraCS) Unit and the Crash Records Unit.
Speaker: Steven Parker
Steven Parker is the Managing Director of the Wisconsin Traffic Operations and Safety (TOPS) Laboratory at the University of Wisconsin–Madison. In this role, he has led a wide range of research and development initiatives across core areas including transportation safety, work zone systems, traffic management systems, and connected and automated vehicle technologies. Steven has over 25 years of professional experience in applied research computing, with the past two decades focused on transportation systems and technology in collaboration with the Wisconsin Department of Transportation (WisDOT) and other local, state, and federal agency partners. He holds M.S. and Ph.D. degrees in Computer Science from the University of Wisconsin–Madison.
Monday, August 24, Block C
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Wisconsin and Graduated Driver Licensing
Room: Info Coming Soon
Session Description: As Graduated Driver Licensing (GDL) marks over 30 years in the United States, this presentation from the National Safety Council explores the history and impact of one of the nation’s most effective teen driver safety solutions. Participants will learn how GDL has helped save thousands of young lives, examine how Wisconsin’s GDL laws compare to other states and will review the leading risk factors contributing to teen crashes in Wisconsin.
Speaker: Laura Saldivar Hill
Laura Saldivar Hill is a senior program manager at NSC, where she leads DriveitHOME, an initiative providing free resources to parents and caregivers of new teen drivers to help save lives on the nation’s roadways. She joined NSC full time in 2018 after completing five internships with the organization, in which she served in communication and advocacy roles.
Previously, Saldivar worked at the University of Illinois at Urbana–Champaign as a content manager and teaching assistant instructor for undergraduate communication courses. Her extensive experience includes serving on youth-focused boards at local, state and national levels, including Students Against Destructive Decisions, the National Youth Leadership Council’s Youth Advisory Board, the Corporation for National and Community Service’s Youth Speakers Bureau and the National Organization for Youth Safety’s Teen Distracted Driving Peer Prevention Leadership Team.
Saldivar is a doctoral candidate in communication at Liberty University, researching transportation news stories and their portrayals of automation. She holds bachelor’s and master’s degrees in communication from the University of Illinois at Urbana–Champaign.
The Traffic Safety Issue You Have Never Heard Of: Driver License Suspensions for Failure to Pay
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Session Description: Learn how the Wisconsin Court System inadvertently makes law enforcement and the general public less safe on our highways. Wisconsin’s NHTSA Judicial Outreach Liaison and a representative from the WI Department of Revenue Collections will examine the costs and benefits of license suspensions for failure to pay traffic forfeitures and fines.
Speaker: Todd E. Meurer
Todd E. Meurer is the municipal judge for the Western Dane County Joint Municipal Court serving the Towns of Verona and Middleton. He is also Wisconsin’s Judicial Outreach Liaison (JOL). This is a federally funded highway safety grant position in the Director of State Courts Office. As Wisconsin’s JOL he supports education, technical assistance, and outreach to help judges stay current on research related to impaired driving, evidence-based sentencing, driver risk assessment tools, and broader highway safety issues. He was the Manager of Municipal Court Education for the Office of Judicial Education from 2016 until 2019. Previously he served as a circuit court commissioner for Dane County from 1985 to 2015. Prior to that, he was an Assistant District Attorney for Dane County. Judge Meurer has served as a member of several Wisconsin Supreme Court Committees editing the Wisconsin Municipal Judges Benchbook and the Wisconsin Judicial Criminal Benchbook. He was a co-author of the Wisconsin State Bar publication “Traffic Law and Practice in Wisconsin”. He is a 1980 graduate of the University of Wisconsin Law School.
Speaker: Roxanne Walker
Roxy Walker brings nearly 30 years of customer service, training, IT, and accounting experience to coordinating Agency Collection Programs for the WI Department of Revenue. She began her career at DOR 13 years ago as an agent for federal audit reporting and joined Agency Collections over 10 years ago. Her goal is to continue making a difference in WI by helping agency partners resolve bad debt and deliver more funds to our communities.
Lessons Learned: I-39 After Action Transmission Line Down
Room: Info Coming Soon
Session Description: When a semi toppled a 345 kV transmission structure on I-39/I-90, responders faced a rare, high risk utility emergency in a live highway environment. Learn how ATC and response partners worked together to establish and control a secured work zone and coordinate removal of the downed structure without responder injuries. If your agency ever encounters the challenge of operating near downed transmission lines, this session offers valuable insights and resources. By attending, you’ll gain the knowledge and practical strategies needed to help minimize risks and maximize effectiveness before the next emergency unfolds.
Speaker: Doug Vosberg
Doug Vosberg has served as a transmission line maintenance engineer at ATC for 25 years. Previously, he was part of the engineering department at Alliant Energy for five years. Mr. Vosberg is a Certified Utility Safety Professional (CUSP) and oversees more than 3,400 miles of transmission assets. In his capacity, he acts as the primary first responder during emergencies and delivers reliable support during outages, emergency restoration efforts, and ATC Ready events. He has responded to over 100 emergency incidents at ATC.
Speaker: Zac Eide
Zac Eide serves as the Team Lead for ATC’s Construction Management department and brings 14 years of experience in the electric utility industry. He began his career as a high voltage substation electrician before transitioning into real-time operations at ATC, and later into construction management. Zac’s background across field execution, system operations, construction management, and project delivery provides a well-rounded perspective on safe and effective high voltage utility construction.
Place Of Last Drink: Wisconsin's Journey of Implementation
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Session Description: This session will present an in-depth examination of Wisconsin’s Place of Last Drink (POLD) implementation. The presenters will give an update on current POLD work around the state. Furthermore, existing examples of POLD data analysis will be shared as well as community experiences in implementing POLD.
Speaker: Steven Mueller
Steven Mueller is a retired Law Enforcement Officer after serving 27 years with Dane County Sheriff’s Office. Steven was a traffic safety specialist, train officer, and Motor Unit Team Leader. He is currently the Law Enforcement Liaison for the Medical College of Wisconsin, Alcohol Project. He is deeply involved in promoting data-driven safety initiatives, notably serving as a key consultant for the POLD (Place of Last Drink) program aimed at reducing OWI incidents. Steven brings extensive practical experience in law enforcement operations and training to his current advisory roles, focusing on improving community safety through effective data utilization and problem-solving strategies.
Speaker: Robert MacKenzie
Robert MacKenzie is currently a Research Analyst in the Medical College of Wisconsin’s Comprehensive Injury Center working in support of the Wisconsin Alcohol Policy Project. Prior to joining MCW, Mr. MacKenzie spent several years analyzing crime and safety data, including driving while intoxicated citations and alcohol involved vehicle crashes, for the Missouri State Highway Patrol. Mr. MacKenzie holds an MA in Criminology and Criminal Justice from the University of Missouri – St. Louis, and a BA in Criminal Justice from Concordia University Ann Arbor.
Speaker: Local law enforcement TBD
Snow Drift Control's Impact on Highway Safety
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Session Description: A brief history, how it works, and how your reporting efforts improve our targeting of drift control safety improvements.
Speaker: Peter Wisniewski
Peter Wisniewski is a Highway Maintenance Engineer with the Bureau of Highway Maintenance at the Wisconsin Department of Transportation. He is Wisconsin’s technical expert on snow drift control and has managed the statewide drift control program since 2013. He has worked with agencies at all levels and across state borders to improve driver safety through the use of drift control improvement measures.
Drug Recognition Expert Assessments Compared to TOXicology Test Results from Biological Specimens (DRE-TOX)
Room: Info Coming Soon
Session Description: Drug-impaired driving is increasingly defined by complex patterns of polysubstance use, yet current enforcement and evaluation frameworks were largely developed in the context of single-substance impairment. This session presents preliminary findings from the DRE Tox study, an ongoing effort to examine how contemporary drug use patterns, particularly the co-use of stimulants, narcotic analgesics, and cannabis, affect the performance and interpretability of the Drug Recognition Expert (DRE) evaluation. Drawing on data from 121 DRE evaluations involving 62 participants, including a focused subset of cases with confirmed stimulant-narcotic analgesic co-use, this presentation will highlight three key findings. First, physiological indicators such as pupil size, pulse, and blood pressure appear attenuated under polysubstance conditions, often shifting toward normative ranges and exhibiting increased variability across observers. Second, psychomotor tasks including the walk-and-turn and one-leg stand remain sensitive to impairment but demonstrate limited specificity with respect to drug category, suggesting they function as general indicators of impairment. Third, agreement between DRE officer opinion, toxicological findings, and participant self-report decreases in polysubstance cases, with increased discordance complicating interpretation. These findings have direct implications for law enforcement, roadside decision-making, and the scientific foundation of drug impairment detection. The session will emphasize how real-world polysubstance use challenges interpretation of indicators for drug categorization. This work is particularly relevant to Wisconsin, where law enforcement encounters increasingly complex drug-impaired driving cases.
Speaker: Heather Barkholtz
Heather Barkholtz is an Assistant Professor holding a joint appointment with both the Wisconsin State Laboratory of Hygiene and the University of Wisconsin-Madison School of Pharmacy. Her research focuses on detecting drugs of abuse and impairment in various contexts.
Speaker: Kalila Daveron
Kalila Daveron is a PhD student in the Molecular and Environmental Toxicology Program at the University of Wisconsin-Madison. She works under Dr. Barkholtz at the Wisconsin State Laboratory of Hygiene. Aside from examining the Drug Recognition Expert Evaluation, she is also currently working on drug overdose bio surveillance and a study on cannabis risk perception.
Tuesday, August 25, Block D
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Advantages and Disadvantages of Our Current Intoxicated Driving Program
Room: Info Coming Soon
Session Description: Wisconsin’s Impaired Driver Program is an integral but sometimes overlooked part of Wisconsin’s response to impaired driving. Everyone convicted of an OWI offense in Wisconsin is judicially ordered to undergo an assessment of their alcohol and other drug use. Following the assessment an individual Driver Safety Plan is created for each offender. Attendees will learn the details of this system. How well does it work to prevent repeat offenses? What are the advantages and disadvantages of Wisconsin’s Impaired Driver Program?
Speaker: Katie Kinney
Speaker: Mark Stodola
Mark Stodola is a criminal justice expert with over 30 years of experience in adult probation, court management, and traffic safety. Until his recent retirement, he served as the National Probation Fellow for the American Probation and Parole Association (APPA), funded in partnership with the National Highway Traffic Safety Administration (NHTSA). In this national role, he delivered specialized training to help OWI treatment courts and other community supervision professionals manage high-risk, impaired drivers. Stodola has regularly presented at national, regional, and state conferences on strategies for handling high-risk impaired drivers. His work primarily emphasizes reversing the rise in traffic fatalities through evidence-based screening, supervision, and dedicated OWI interventions. Education Master of Education – Northern Arizona University Bachelor of Arts in History – University of Wisconsin-Madison
Speaker: Todd E. Meurer
Todd E. Meurer is the municipal judge for the Western Dane County Joint Municipal Court serving the Towns of Verona and Middleton. He is also Wisconsin’s Judicial Outreach Liaison (JOL). This is a federally funded highway safety grant position in the Director of State Courts Office. As Wisconsin’s JOL he supports education, technical assistance, and outreach to help judges stay current on research related to impaired driving, evidence-based sentencing, driver risk assessment tools, and broader highway safety issues. He was the Manager of Municipal Court Education for the Office of Judicial Education from 2016 until 2019. Previously he served as a circuit court commissioner for Dane County from 1985 to 2015. Prior to that, he was an Assistant District Attorney for Dane County. Judge Meurer has served as a member of several Wisconsin Supreme Court Committees editing theWisconsin Municipal Judges Benchbook and the Wisconsin Judicial Criminal Benchbook. He was a co-author of the Wisconsin State Bar publication “Traffic Law and Practice in Wisconsin”. He is a 1980 graduate of the University of Wisconsin Law School.
Watt's Up with E-Bikes, E-scooters, and E-motos?
Room: Info Coming Soon
Session Description: Wisconsinites from across the state have adopted E-bikes, E-scooters, and E-motos rapidly since the Covid-19 pandemic. As new devices have entered the market, many of them are being sold as “e-bikes” and “e-scooters” that do not meet the federal or state definitions for these vehicles.
Join David Salmon, Transportation Coordinator with the City of Sun Prairie, and Sgt Sean Hammil with the Green Bay Police Department, to learn more about the issue of e-mobility from a safe systems approach, the wide range of devices that are entering the market, what local governments can do to regulate these devices, how the City of Green Bay and Sun Prairie are approaching enforcement of state and local ordinance, and changes needed at the state level to catch Wisconsin up.
Speaker: David Salmon
David Salmon is the Transportation Coordinator for the City of Sun Prairie. In his role, David serves as the Traffic Safety Lead implementing Vision Zero initiatives, Bike Ped Coordinator implementing the City’s Active Transportation Plan, Public Transit liaison managing bus and paratransit service provided by Metro Transit and plays an integral in managing traffic issues in Sun Prairie. David serves as the Association of Bicycle and Pedestrian Professionals – Wisconsin Chapter Leader, the American Planning Association – Wisconsin Chapter Transportation Planning Division Co-Liason and serves on the Board of Directors for 1k Friends of Wisconsin.e Community Center.
Speaker: Sean Hamill
Sean Hamill has worked for the Green Bay Police Department (WI) since 2005 and is currently assigned as the Traffic Sergeant. In this role, he supervises the Traffic Safety Unit, Motor Unit, and Crash Reconstruction Unit, and oversees all traffic related matters. He has been a Drug Recognition Expert from the inception of the program within GBPD in 2011 and currently supervises the program. He is one of three instructors for the GBPD Motor Unit, which has been active since 1912.
Lessons Learned: I-39 After Action Transmission Line Down (Repeated Session)
Room: Info Coming Soon
Session Description: When a semi toppled a 345 kV transmission structure on I-39/I-90, responders faced a rare, high risk utility emergency in a live highway environment. Learn how ATC and response partners worked together to establish and control a secured work zone and coordinate removal of the downed structure without responder injuries. If your agency ever encounters the challenge of operating near downed transmission lines, this session offers valuable insights and resources. By attending, you’ll gain the knowledge and practical strategies needed to help minimize risks and maximize effectiveness before the next emergency unfolds.
Speaker: Doug Vosberg
Doug Vosberg has served as a transmission line maintenance engineer at ATC for 25 years. Previously, he was part of the engineering department at Alliant Energy for five years. Mr. Vosberg is a Certified Utility Safety Professional (CUSP) and oversees more than 3,400 miles of transmission assets. In his capacity, he acts as the primary first responder during emergencies and delivers reliable support during outages, emergency restoration efforts, and ATC Ready events. He has responded to over 100 emergency incidents at ATC.
Speaker: Zac Eide
Zac Eide serves as the Team Lead for ATC’s Construction Management department and brings 14 years of experience in the electric utility industry. He began his career as a high voltage substation electrician before transitioning into real-time operations at ATC, and later into construction management. Zac’s background across field execution, system operations, construction management, and project delivery provides a well-rounded perspective on safe and effective high voltage utility construction.
Safe System Approach Implementation (Repeated Session)
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Speaker: Info Coming Soon
Session Description: Info Coming Soon
Community Maps - No Longer Just Crash Data! (Repeated Session)
Room: Info Coming Soon
Session Description: Community Maps has become a well-known, nationally unique, robust delivery system of Wisconsin crash data. However, it is no longer just crash data! A new project, called WiSTAR (Wisconsin Safety and Traffic Analysis Resource), has taken Community Maps to yet another new level. In this session you will learn about the dynamic layers WiSTAR brings to Community Maps and hear from law enforcement on how this tool is already being used in the field.
Speaker: Todd Horn
Todd Horn attended UW-River Falls, graduating with a degree in Sociology – Criminal Justice. Horn was employed with the Columbia County Sheriff’s Office for 26 years and retired in 2023 at the rank of Captain. Horn spent a large portion of his career working as a Patrol Sergeant. Later, he was promoted to the rank of Lieutenant and Captain where he supervised the Patrol Division along with other administrative duties. While at the Sheriff’s Office, he served as the Chairman of the Columbia County Traffic Safety Commission. After retirement, Horn continued his career becoming a Law Enforcement Liaison working with WisDOT Bureau of Transportation Safety and Technical Services in 2023.
Speaker: Dean Haigh
Lt. Dean Haigh, Executive Officer at the Wisconsin State Patrol’s Northwest Region Eau Claire Post. 29 years of service with WSP.
Speaker: Matt Vande Kolk
I started my law enforcement career as an intern at the Green Lake County Sheriff’s Office in the summer of 1998. I was hired there as a Communications/Corrections Officer in 1999 and promoted to patrol in 2002. In 2005 I was assigned the Amish Liaison position for Green Lake County, to my knowledge it was the first of its kind in the state of Wisconsin. I developed a relationship with the community and worked with them on traffic safety initiatives and went to the Amish schools to speak on traffic safety regularly. We collaborated with the community and Columbia and Marquette counties to develop a manual for safe operation in the plain communities. The three counties also worked together to collaboratively develop the relationship with the Amish Community. In January of 2020 I was promoted from Deputy to Chief Deputy and began my time as Chairman for the Green Lake County Traffic Safety Committee.
Speaker: Dave Harvey
As a member of the WisDOT for over 33 years, David Harvey served as a sworn officer within the State Patrol before assuming his current position as the Public Safety Technology Section Chief within the Bureau of Transportation Safety and Technology Services. His section includes the Traffic and Criminal Software (TraCS) Unit and the Crash Records Unit.
Speaker: Steven Parker
Steven Parker is the Managing Director of the Wisconsin Traffic Operations and Safety (TOPS) Laboratory at the University of Wisconsin–Madison. In this role, he has led a wide range of research and development initiatives across core areas including transportation safety, work zone systems, traffic management systems, and connected and automated vehicle technologies. Steven has over 25 years of professional experience in applied research computing, with the past two decades focused on transportation systems and technology in collaboration with the Wisconsin Department of Transportation (WisDOT) and other local, state, and federal agency partners. He holds M.S. and Ph.D. degrees in Computer Science from the University of Wisconsin–Madison.
Blood on Board: Advancing Prehospital Trauma Resuscitation
Room: Info Coming Soon
Session Description: From the battlefield to civilian EMS systems, whole blood has transformed trauma resuscitation. This lecture will discuss the science behind prehospital whole blood use, lessons learned from implementation programs, and the challenges of storage, transport, and administration in the field. Most importantly, it will serve as a call to action for EMS agencies, healthcare systems, and communities to embrace a therapy that has the potential to save lives before patients ever reach the hospital.
Speaker: Adam Brinkman
Dr. Brinkman is an Associate Professor in Surgery at the University of Wisconsin School of Medicine and Public Health and Division Chief for Pediatric Surgery. He is also the Pediatric Surgical Critical Care Medical Director and Pediatric Trauma Medical Director at American Family Children’s Hospital. Dr. Brinkman is certified by the American Board of Surgery in both General and Pediatric Surgery. He specializes in all types of pediatric surgical cases and has special interest in pediatric intestinal failure, short bowel syndrome, nutritional support, minimally invasive thoracic surgery, and complex neonatal surgery including colorectal conditions. His passion lies in the safe delivery of care to the traumatically injured patient and works closely with other pediatric trauma surgeons and programs to assure all children in the United States can receive proper trauma related care.
Tuesday, August 25, Block E
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Safe Routes to School: Helping Children Walk, Bike, and Thrive (Repeated Session)
Room: Info Coming Soon
Session Description: This presentation highlights the Center for Childhood Safety’s Safe Routes to School program and its role in promoting safe, active transportation for students throughout Northeast Wisconsin. Participants will learn how the program combines pedestrian and bicycle safety education, community partnerships, and access to safety equipment to encourage children to walk and bike safely to school. The session will explore program implementation strategies, measurable outcomes, and lessons learned from working with schools, families, and community stakeholders. Attendees will gain practical insights into how Safe Routes to School initiatives can improve child safety, support healthy lifestyles, and create more connected, walkable communities.
Speaker: Kimberly Hess
Kimberly Hess is the Executive Director of the Center for Childhood Safety, a nonprofit organization dedicated to preventing childhood injuries through education, advocacy, and access to life-saving safety resources. With extensive experience in nonprofit leadership, program development, and community engagement, Kimberly works closely with schools, healthcare organizations, businesses, and community partners to advance child safety initiatives throughout Northeast Wisconsin. She is passionate about creating safer environments for children and families through evidence-based programs such as Child Passenger Safety, Safe Routes to School, Safety Town, Safe Sitter, and Home Alone. Under her leadership, the Center for Childhood Safety continues to expand its impact and empower families with the knowledge and tools needed to keep children safe.
How to be a Bike and Ped Friendly Driver
Room: Info Coming Soon
Session Description: Wisconsin Bike Fed will present how people driving can be safe and accommodating around other vulnerable road users. This session will cover maneuvering new street designs, rules and laws for drivers that impact people walking and rolling, and overview of educational assets WBF provides. Attendees will receive a certificate for completing the class.
Speaker: Jake Newborn
Jake has been teaching bike and ped education programs since 2007. He is one of just twenty-two League of American Bicyclists Certified Coaches in the country. He has been riding in urban, suburban and rural communities for over 35 years.
Speaker: Rachel Goochey
Rachel became interested in active transportation when she moved to Chicago for college and started walking everywhere. She studied public health in graduate school and is fascinated by the intersection of transportation systems and community health. Rachel loves walking, biking, and busing around town and the opportunities it gives her to notice things like new restaurants, funny graffiti, and baby bunnies. She lives in Milwaukee with her husband, three kids, and two dogs.
Speaker: Christina Frain
Christina moved to Milwaukee with her husband in 2021 from Albuquerque, NM. She’s worked for the Girl Scouts of New Mexico Trails and Paradox Sports, and sold rock climbing walls. Along the way she earned a teaching degree and became a certified AMGA Single Pitch Climbing Instructor. Since moving to MKE, she has really leaned into all-things-bike and is living a car-lite lifestyle. Working for the Bike Fed gives her the chance to provide bike safety education, advocate for improved cycling infrastructure, and support transportation equity. Christina is a League Cycling Instructor
Who's in Charge of Establishing a TIM Team
Room: Info Coming Soon
Session Description: Traffic Incident Management teams are an important, proven method for coordinating traffic incident management, so local responders are free to perform their primary duties. TIM teams take responsibility for protecting the scene, enhancing safety, and improving public mobility. They become the experts in short term traffic management and can be formed using existing local resources in a variety of models.
Speaker: Dan Kontos
Daniel Kontos retired as the Chief Deputy at the Portage County Sheriff’s Office. He is a longtime supporter and master instructor trainer in Traffic Incident Management for both the Wisconsin Department of Transportation and the Federal Highway Administration. He currently serves as a law enforcement liaison with the Bureau of Transportation Safety at the Wisconsin State Patrol/Wisconsin DOT.
Vision Zero - It Is Working, And It Can Work for You! (Repeated Session)
Room: Info Coming Soon
Session Description: Learn about Vision Zero; what it is, what it isn’t, and how it is working for communities in Wisconsin, with takeaways for your community.
Speaker: David Salmon
David Salmon is the Transportation Coordinator for the City of Sun Prairie. In his role, David is the Traffic Safety Lead implementing Vision Zero initiatives and Sun Prairie’s Safety Action Plan, Bike Ped Coordinator implementing Sun Prairie’s Active Transportation Plan, Public Transit Coordinator ensuring Sun Prairie receives high quality transit service from Madison Metro Transit, and is an essential part of managing Sun Prairie’s traffic issues. David serves as the Association of Bicycle and Pedestrian Professionals – Wisconsin Chapter Leader, the American Planning Association – Wisconsin Chapter Transportation Planning Division Co-Liason and serves on the Board of Directors for 1k Friends of Wisconsin.
Speaker: Jeff Sponcia
Jeff Sponcia has been the Transportation Program Planning Manager at Milwaukee County Department of Transportation (MCDOT) Director’s Office for nearly five years. In addition to writing grants and managing projects that improve transportation safety and multimodal accessibility, Jeff manages Milwaukee County’s Vision Zero by 2037 initiative and oversaw the development of the County’s Comprehensive Safety Action Plan and each of their 19 Municipal Safety Action Plans. Jeff coordinates the monthly Milwaukee County Bus and Bike Priority Collective and quarterly Milwaukee County Transportation Safety Committee. Prior to MCDOT Director’s Office, Jeff spent ten years in Transit Planning at Milwaukee County Transit System (MCTS). Jeff rides bikeshare and public transit throughout Milwaukee County as much as possible.
Speaker: Jessica Wineberg
As the first Vision Zero Policy Director for the City of Milwaukee, Jessica is honored to lead the citywide effort to eliminate traffic fatalities and life changing injuries by 2037. Starting out as a Bicycle Ambassador and Union Organizer in Chicago, she has spent 22 years working for safer streets in Milwaukee including as the Deputy Director at the Wisconsin Bike Fed, founder of MilWALKee Walks, and as the Milwaukee County Trails Coordinator.
Recently she authored the City of Milwaukee Vision Zero Action Plan, developed an art exhibit on the impacts of traffic violence, and hosted the inaugural City of Milwaukee Vision Zero Summit. Through collaboration and community involvement, she seeks to support health and safety for all.
“JUSTICE IN ACTION”: The Power Behind MADD’s Court Monitoring Program (Repeated Session)
Room: Info Coming Soon
Session Description: This presentation provides an overview of MADD’s Court Monitoring Program, including its purpose, structure, and impact on impaired driving cases. Attendees will gain insight into how the program promotes accountability and transparency within the judicial process, why court monitoring is an effective strategy for enhancing public safety, and the vital role volunteers play in observing, documenting, and reporting courtroom proceedings. The session will also explore how court monitors collaborate with prosecutors, law enforcement, and community stakeholders to support consistent case outcomes and encourage safer communities.
Speaker: Cecilia Miglio
I am the Program Manager for MADD’s Court Monitoring Program and have been with MADD for the past four years. I began as a part-time Court Monitor, was later promoted to full-time Court Monitor Recruitment Specialist, and ultimately stepped into my current role as Program Manager. I hold degrees in Criminal Justice and Psychology, bringing a strong foundation in both the justice system and human behavior to my work. I am passionate about public safety and victim advocacy, and I am proud to be part of work that creates meaningful change and makes a lasting impact in the community.
Speaker: Karl Krull
Bio Coming Soon
Speaker: Krystina LaCaze
Bio Coming Soon
Rider Down - What to Do Before EMS Arrives
Room: Info Coming Soon
Session Description: Bystanders and Law Enforcement are often at the scene of a crash before EMS arrives. In those critical moments, your actions can make a difference. In this hands-on session, learn about Moving the injured, Jaw Thrust Rescue Breathing, and Helmet removal among other important tips and trips.
Speaker: Vicki Sanfelipo
Vicki is known in the motorcycle community as “Spitfire.” She is a registered nurse, has been riding motorcycles for 40 years, and was inducted into the Sturgis Motorcycle Hall of Fame in 2020. Vicki founded Accident Scene Management in 1996, which has grown into the world’s largest motorcycle trauma training organization. It is the only accredited program of its kind in the USA. In addition to authoring the programs, Vicki has taught hundreds of classes and presented at major conferences and military bases. She has engaged in advocacy, traveling to Washington, D.C. many times to work with the DOT to improve first response outcomes for riders. In 2010, Vicki co-founded Road Guardians to connect motorcycle safety to 1st Response. She owns CPR-1stAid.com, teaching CPR and building trauma kits for motorcyclists. She has been featured in six books on women and motorcycling, and is a member of the Iron Butt Association, AMA, HOG, MRF, and a Life Member of ABATE of Wisconsin.
Speaker: Tony “Pan” Sanfelipo
Former EMT & Motorcycle Accident investigator – Founder of ABATE of Wisconsin
Speaker: Michelle Pelletier
Road Guardians Executive Assistant, ASM Assisting instructor
Tuesday, August 25, Block F
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UTV/ATV Panel Discussion (Repeated)
Room: Info Coming Soon
Session Description: Demystifying the ATV / UTV Registration Program
Speaker: Randy Harden
Randy Harden – President of the Wisconsin ATV UTV Association – Director of the Trail Ambassador Progam. Randy also serves with the RideSafe Foundation – Wisconsin. Harden continues to serve as an ATV UTV safety instructor and advocate for safe and responsible use of these machines.
Speaker: Lt Jake Holsclaw
Lt Jake Holsclaw – Division of Public Safety and Resource Protection for the WI DNR – Administrative Warden for the ATV, UTV, Snowmobile and Motorcycle registration programs.
Speaker: Randy Miller
Randy Miller – Marinette County Sheriff
Student Led Teen Driver Safety Fair with Thorp FCCLA
Room: Info Coming Soon
Session Description: How can local municipalities partner with schools to raise awareness of traffic safety, and share training in a fun and meaningful way with your community’s youth? Learn how the Thorp FCCLA (Family, Career, and Community Leaders of America) chapter engaged the whole 9-12 grade student body on the importance of teen driver, pedestrian, and passenger safety through their “Teen Driver Safety Fair”. Using peer-to-peer strategies, including interactive games, school-wide challenges, and hands-on activities, these FCCLA student leaders were able to raise awareness about critical safety topics like impaired driving, distracted driving, speeding, and wearing your seatbelt. Come learn how schools could implement a similar Safety Fair in their school as all of our resources, plans and calendar of events will be shared.
Speaker: Brittany Foster
Brittany Foster has been the adviser for the Thorp FCCLA for the past 3 years.
Speaker: Mackenzie Foster
Mackenzie Foster is a senior at Thorp High School and is currently serving as the president of Thorp FCCLA. She has previously served as vice president and secretary.
Speaker: Hailey Olsen
Hailey Olsen is a sophomore at Thorp High School. She is currently serving as the vice president of Thorp FCCLA. She has previously served as secretary is a two-time National Qualifier in STAR (Students Taking Action with Recognition) events.
E-Bikes, E-Scooters, and Emergency Care: Trends, Prevention, and Patient Impact (Repeated Session)
Room: Info Coming Soon
Session Description: Electric devices have become increasingly popular forms of transportation and recreation for adults and children, but their growth has been accompanied by a rise in injury-related trauma. This session will examine current trauma data to identify emerging injury trends and highlight a level one pediatric trauma center’s injury prevention strategy to improve electric device safety for riders.
Speaker: Will Koehne, MPH
Will Koehne is the Preparedness and Emergency Healthcare Epidemiologist at the Wisconsin Department of Health Services. In his past 5 years in this position, he has worked the state trauma program and various trauma hospital and injury-prevention partners to share and analyze trauma injury data with a special emphasis on falls, motor vehicle crashes, and now e-bikes and e-scooters. Besides assisting with trauma data sharing and analysis, Will also works with EMS data and public health surveillance for emergency preparedness and response.
Speaker: Rishelle Eithun, Ed.D, MPH
Dr. Rishelle Eithun is the Pediatric Injury Prevention Program Manager at UW Health Kids, a level one trauma center with more than 18 years of experience working to improve child health and safety outcomes. She holds a Doctorate in Education and a Master of Public Health. Dr. Eithun serves as the Injury Prevention Chair for the South-Central Regional Trauma Advisory Council and is a member of Wisconsin’s State Trauma Injury Prevention Committee. She collaborates with healthcare, public health, education, and community partners to implement evidence-based strategies that reduce injuries and promote safer environments for children and families throughout Wisconsin
Traffic Safety Data Resources: Helping You Make Data-Driven Decisions
Room: Info Coming Soon
Session Description: Come hear WisDOT’s Bureau of Transportation Safety (BOTS) analysts share traffic safety data resources that are available to you and your communities. The team will provide an overview of how to utilize traffic safety data to make data-driven decisions in your community. There will be an opportunity to ask questions and connect with analysts to discuss how you might benefit from these resources.
Speaker: Donald Lyden
Donald Lyden is a Program and Policy Analyst – Advanced and has worked for BOTS since July 2007. Donald provides data for WisDOT’s quarterly MAPSS reports, NHTSA’s Triennial Highway Safety Plan and Annual Report, grant targeting, and various other crash data requests. He has a master’s degree in geography from the University of Wisconsin – Milwaukee.
Speaker: Cassidy Oberreuter
Cassidy Oberreuter is a Program and Policy Analyst – Advanced and has been with BOTS since September 2023. Cassidy provides data for and completes the annual County Profiles, Tribal Profiles, and Fact Sheets. She has a master’s degree in political science from the University of Iowa.
Speaker: Meredith Eichelberger
Meredith Eichelberger is a Program and Policy Analyst – Advanced and has worked for BOTS since March 2023. Meredith provides monthly motorcycle crash data reports, bi-monthly Native American crash data reports, and information on pursuit data. She has a bachelor’s degree in political science from the University of Kansas.
Speaker: Stephanie Voller
Stephanie Voller is a Program and Policy Analyst – Advanced and has worked for BOTS since November 2023. Stephanie provides data for the Teen Driver Work Group and works with the annual seat belt survey data. She has a bachelor’s degree in environmental science from Cornell College in Iowa.
Speaker: Stephanie Arduini
Stephanie Arduini is a Program and Policy Analyst-Advanced and Legislative Liaison with BOTS since June 2018. Stephanie has a bachelor’s degree in philosophy from the University of Wisconsin – Green Bay and Juris Doctor from the University of St. Thomas School of Law in Minnesota.
Beyond the Crash - From Personal Loss to Public Purpose—Partnering for Safer Roads
Room: Info Coming Soon
Session Description: Traffic safety professionals dedicate their careers to preventing crashes and saving lives. This session highlights another important voice in that effort: people whose lives have been personally impacted by traffic violence. Hear from three advocates who have turned their experiences into a passion for education, public awareness, and meaningful change. Together, we’ll explore how professionals and advocates can work side by side to create safer roads and stronger communities.
Speaker: Alyson O’Hearn
Alyson O’Hearn is the Founder and Executive Director of Safe Driving Matters, Inc., a Wisconsin nonprofit dedicated to preventing crashes through education, advocacy, and community partnerships. Following the tragic loss of her 17-year-old daughter, Kenzie, in a car crash, Alyson transformed her grief into a mission to help protect other families from experiencing a similar loss.
She has developed innovative traffic safety programs, collaborates with schools, courts, law enforcement, and public health organizations, and is a passionate advocate for teen driver safety across Wisconsin. Through her work, Alyson brings a unique perspective that combines lived experience with practical solutions, inspiring others to turn tragedy into meaningful action and lasting change.
Speaker: Ruth Ehrgott
Ruth Ehrgott is a founding member of Enough Is Enough ~ A Legacy for Erin, a Wisconsin nonprofit dedicated to preventing deaths and injuries caused by criminal reckless driving through education, advocacy, and accountability.
After losing her daughter, Erin, and unborn grandchild, Baby M, to a driver fleeing police in 2023, Ruth became an advocate for safer roads. Through Enough Is Enough, she helped launch the organization’s Court Watch initiative and works with community partners to promote accountability, strengthen public awareness, and advance meaningful change to improve traffic safety across Wisconsin.
Speaker: Mariah Johnson
Mariah “Da Weather Bookie” Johnson is a Milwaukee-based community advocate, digital storyteller, and public speaker who has transformed social media into a platform for civic engagement and community impact. After the tragic loss of her brother to reckless driving, Mariah turned personal grief into purpose by using her voice to educate, inspire, and connect people across Milwaukee. In this interactive workshop, participants will explore how authentic storytelling, lived experience, and strategic social media can build trust, strengthen communities, and inspire meaningful action. Through real-life campaign examples, personal stories, and practical strategies, attendees will leave with a new perspective on using their own voices and platforms to create lasting change both online and in their communities.
Rail Incident & Safety Course
Room: Info Coming Soon
Session Description: Every three hours in the United States, a person or vehicle is struck by a train—and the next call could come from your jurisdiction. These incidents happen everywhere, from busy urban crossings to the quietest rural roads, often when they’re least expected. Rail-related incidents bring unique challenges that many responders don’t encounter in day-to-day calls: limited stopping ability of trains, complex scene hazards, coordination with railroad personnel, and critical safety risks that can escalate quickly if not managed correctly.
This course is designed specifically for first responders, providing practical, real-world knowledge to help you size up the scene, protect yourself and others, and conduct effective investigations.
Join members of Wisconsin’s Railroad Police to gain the insight and preparation you need—because when that call comes in, what you know will make all the difference for you, your team, and your community.
Speaker: Russ Kollmansberger
Russ Kollmansberger serves as a Special Agent with the CN Railroad Police with a focus on rail safety and its intersection with highway systems. Based in Stevens Point, he brings hands-on experience in investigating incidents, evaluating risks at grade crossings, and collaborating with local, state, and federal partners to enhance transportation safety. Throughout his 12-year career, Russ has supported initiatives aimed at reducing collisions between vehicles and trains by addressing both behavioral and infrastructure-related risks. His work includes outreach to emergency responders and the public, emphasizing education as a critical component of prevention. He is a frequent presenter at safety meetings and professional conferences, where he shares real-world insights, case studies, and practical approaches to improving awareness and compliance. Russ is committed to advancing a culture of safety through collaboration, data-driven decision-making, and continuous improvement across both rail and highway environments.
Speaker: Mike Marcks
Special Agent Mike Marcks is a 26-year law enforcement veteran currently serving with the Union Pacific Railroad Police Department, where he has worked for the past nine years. SA Marcks is based in Altoona, WI where he is responsible for conducting railroad-related investigations and promoting railroad safety and security throughout Wisconsin, Minnesota, and Iowa. Prior to joining the Union Pacific Railroad Police, SA Marcks served 15 years with the Wisconsin State Patrol. SA Marcks has been a law enforcement instructor since 2007 specializing in Emergency Vehicle Operation Course (EVOC), tactical response, and scenario-based training. For the past five years, SA Marcks has also served as a Railroad Investigation & Safety Course (RISC) instructor, providing specialized training to law enforcement officers and other emergency responders on railroad safety, trespass prevention, collision investigations, and railroad-related investigative procedures.